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Marketing Proposal

BCAL.Construction

A Strategic Partnership for Digital Growth

MARCH 20, 2026

Prepared for Christopher McGowan & the BCAL Team

01
Research

What I Found About BCAL

Your work speaks for itself — the digital presence just needs to catch up.

111
Projects on Procore
71
Currently Active
$2.8M
Avg Project Size

The Good

  • Specialized: restaurant, franchise & commercial TI
  • Based in Murrieta, CA — serving SoCal & beyond
  • Active on Procore with substantial volume

The Opportunity

  • Website says "Under Construction"
  • 14 Facebook likes — minimal social
  • 96 Instagram followers / 32 posts
  • No Yelp listing found
  • Zero Google reviews visible
02
The Gap

$2.8M Projects.
Zero Online Presence.

If someone Googles "commercial contractor Murrieta" or "restaurant construction Southern California," BCAL isn't showing up. Potential clients are finding your competitors instead.

Your competitors have:

  • Professional websites showcasing their portfolio
  • Google Business Profiles collecting 5-star reviews
  • SEO-optimized pages ranking for local searches
  • Paid ads capturing high-intent commercial leads
  • Email campaigns nurturing prospects over time
03
My Recommendation

First Order of Business

HIGHEST PRIORITY
1

Website Design & Dev

Conversion-focused website showcasing BCAL's portfolio and credibility.

2

SEO

Rank for "commercial contractor" and "restaurant construction" in your markets.

3

Email Marketing

Nurture leads & stay top-of-mind with past clients.

4

Google Business Profile

Get listed so local searches drive calls directly to you.

5

Yelp Business Listing

Build credibility where clients research contractors.

6

Google Ads

Capture high-intent leads with measurable ROI from day one.

04
Philosophy

Built for Contractors

Your business runs on projects — your marketing should too. No rigid monthly retainers for content.

How to Capture Content

Two key moments in every project:

  • The Gut: Demolition, framing, rough-ins
  • The Finish: Polished, completed space

Per-project pricing — book a shoot when you have a project worth capturing.

Photo & Video Production

$750 / project
  • 15–25 photos (print & digital)
  • 15–25 4K video clips
  • 3–4 edited videos
  • Repurposed for all channels

Top-tier clients: $500/project (33% savings)

05
Packages

Choose Your Blueprint

Three tiers designed to scale with your business.

The Foundation

Website + SEO + Email

$1,500 /mo
+ $900 one-time setup
  • Custom Website Design & Dev
  • Monthly Updates & Optimization
  • Search Engine Optimization
  • Email Marketing Setup & Mgmt
Get Started
The Build-Out

Foundation + Content + Ads

$2,250 /mo
+ $1,050 one-time setup
  • Everything in The Foundation
  • SEO MAX — 1-2 blogs monthly
  • Google Ads Setup & Mgmt
  • Up to $2k/mo managed ad spend
Get Started
The Full Build

Everything + Social Media

$3,000 /mo
+ $1,050 one-time setup
  • Everything in The Build-Out
  • Social Media Management
  • 3 posts/week all platforms
  • LinkedIn, IG, FB, TikTok, Google
  • Shoots at $500/project (33% off)
Get Started
The Foundation
Website + SEO + Email
Custom website, monthly updates, SEO, email marketing setup & management
RECOMMENDED
$1,500/mo
+ $900 setup
Select
The Build-Out
Foundation + Content + Ads
Everything in Foundation + SEO blogs, Google Ads setup & management
$2,250/mo
+ $1,050 setup
Select
The Full Build
Everything + Social Media
Everything in Build-Out + social media management, 3 posts/week, discounted shoots
$3,000/mo
+ $1,050 setup
Select
06